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For courses in Introduction to Public Relations

An introduction to Public Relations that focuses on ethical, productive relationships with strategic constituencies
Public Relations: A Values-Driven Approach introduces students to public relations, defined as the management of relationships between an organization and the publics important to its success. Authors David Guth and Charles Marsh outline the profession’s common issues, trends, and techniques, and help students to place the profession within the context of its role in the conduct of a civil society. In order to help students understand the contemporary state of the field, the Sixth Edition offers the most up-to-date statistics, the latest research, and the most current examples of public relations practice.

NOTE: This ISBN is for a Pearson Books a la Carte edition: a convenient, three-hole-punched, loose-leaf text. In addition to the flexibility offered by this format, Books a la Carte editions offer students great value, as they cost significantly less than a bound textbook.

Public Relations: A Values-Driven Approach, Sixth Edition is also available via REVEL™, an interactive learning environment that enables students to read, practice, and study in one continuous experience.

• Sales Rank: #358997 in Books
• Published on: 2016-07-23
• Original language: English
• Dimensions: 10.80" h x .50" w x 8.40" l, .0 pounds
• Binding: Loose Leaf
• 384 pages

About the Author
David Guth is an associate professor at the William Allen White School of Journalism and Mass Communications, University of Kansas. Guth received a B.A. in Radio-Television-Speech from the University of Maryland (1973) and an MA in Journalism from the University of North Carolina- Chapel Hill (1990). He served associate dean of the school from July 2004 to July 2009 and as chair of the school's Strategic Communication track from January 2000 to August 2003. His areas of research interest are crisis communications, political communication, and community journalism. Prior to joining the faculty in August 1991, he served in several public information positions within the administration of North Carolina Governor Jim Martin. That included four years as the chief spokesman for the state's prison, probation, and parole systems. He was also a broadcast journalist in Kentucky, Indiana, Georgia, New York, and North Carolina and is a recipient of numerous reporting honors, including the prestigious Peabody Award. Media Guide for Attorneys, a book he coauthored in 1996, received the American Bar Association’s Partnership Award. He is the coauthor of Strategic Writing: Multimedia Writing for Public Relations, Advertising and More (undergoing revision for its fourth edition) and Adventures in Public Relations: Case Studies and Critical Thinking. Bridging the Chesapeake: A ‘Fool Idea’ That Unified Maryland (Old Line Publishing; Hampstead, MD) was released in December 2013.

Charles Marsh is the Oscar Stauffer Professor at the William Allen White School of Journalism and Mass Communications at the University of Kansas. He received his Ph.D. from the University of Kansas and has been a faculty member there since 1989. He teaches courses in public relations, communication ethics, and theories of strategic communication. Before joining the faculty at KU, Marsh was senior editor of corporate publications for the J.C. Penney Company and editor of American Way, the inflight magazine of American Airlines. His research focuses on applications of rhetoric and philosophy to modern disciplines of persuasive communication such as public relations, advertising, and marketing. He is author of Classical Rhetoric and Modern Public Relations and Public Relations, Cooperation, and Justice. With David Guth and Bonnie Poovey Short, he is coauthor of Strategic Writing: Multimedia Writing for Public Relations, Advertising, and More. His research has been published in several academic journals, including Public Relations Review, Journal of Public Relations Research, and Public Relations Inquiry. Marsh has served as a communications consultant for Ralston Purina, the USA Film Festival, the United States Information Agency, the American Management Association, JCPenney, and other organizations. At the University of Kansas, he is winner of the HOPE Award and the Kemper Award for teaching excellence.

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Concrete has been used in arches, vaults, and domes dating as far back as the Roman Empire. Today, it is everywhere—in our roads, bridges, sidewalks, walls, and architecture. For each person on the planet, nearly three tons of concrete are produced every year. Used almost universally in modern construction, concrete has become a polarizing material that provokes intense loathing in some and fervent passion in others.
            Focusing on concrete’s effects on culture rather than its technical properties, Concrete and Culture examines the ways concrete has changed our understanding of nature, of time, and even of material. Adrian Forty concentrates not only on architects’ responses to concrete, but also takes into account the role concrete has played in politics, literature, cinema, labor-relations, and arguments about sustainability. Covering Europe, North and South America, and the Far East, Forty examines the degree that concrete has been responsible for modernist uniformity and the debates engendered by it. The first book to reflect on the global consequences of concrete, Concrete and Culture offers a new way to look at our environment over the past century.

• Sales Rank: #1094029 in Books
• Published on: 2016-08-15
• Original language: English
• Number of items: 1
• Dimensions: 8.67" h x .90" w x 6.75" l, .0 pounds
• Binding: Paperback
• 304 pages

Review
“This book fully succeeds in portraying the most emblematic material of modern culture. Concrete is seemingly condemned to transformations, easily slipping into the role of timber or stone, with no clear identity of its own. With his engaging scholarship, Adrian Forty takes us beyond the merely concrete, showing a material that does not fit into pre-cast categories, as a projection screen of Japanese, Brazilian or Swiss identities, of fears and pleasures, a source of dislike and fascination since its invention.” (Ákos Moravánszky, ETH Zurich)

“This erudite, insightful and wide-ranging study takes the field of material history in new directions. By focusing on concrete—the ubiquitous marker of modernity—we are taken through a labyrinth of intersecting cultural and political developments that range across architecture, cinema, photography, planning, and a host of other fields.” (Matthew Gandy, University College London)

“Forty offers a historical account of how concrete has played a part in humans’ relationship to their physical surroundings and the global consequences. By taking into account the role concrete has played in areas like politics, literature, cinema, and sustainability, he gives readers a new viewpoint about this material.” (Choice)

“Forty admits that he initially saw Concrete and Culture as an ‘entertainment’, an enjoyable project that allowed him to travel globally, but that he ended up grappling with a set of problems that were both intellectually difficult and full of rich cultural associations. Taking on a topic that has for the most part—until very recently—been the subject of technical literature, he again shows us a new way of looking at modernity, via one of its most characteristic material manifestations."
  (Oxford Art Journal)

About the Author

Adrian Forty is professor emeritus of architectural history at the Bartlett, University College London. His books include Objects of Desire: Design and Society since 1750 and Words and Buildings: A Vocabulary of Modern Architecture.
 

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• Amazon Sales Rank: #9169747 in Books
• Published on: 1990-12-15
• Original language: English
• Number of items: 1
• Dimensions: .0" h x .0" w x .0" l, .0 pounds
• Binding: Hardcover
• 184 pages

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• Sales Rank: #356308 in Books
• Brand: Brand: Perseus Books
• Published on: 2001-09-09
• Original language: English
• Number of items: 1
• Dimensions: 8.25" h x 1.09" w x 5.50" l, 1.38 pounds
• Binding: Paperback
• 512 pages

• ISBN13: 9780786709472
• Condition: New
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About the Author
Thomas Thompson was also the author of such titles as Hearts, Richie, Lost, and the compelling best-seller Serpentine.

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• Sales Rank: #1489112 in Books
• Published on: 2010-01-01
• Dimensions: 8.46" h x .31" w x 5.63" l, .40 pounds
• Binding: Paperback
• 400 pages

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Review

"Details how compulsive technology usage and reliance on screens can neurologically damage the developing brain of a child the same way that drug addiction can." ―Vice"Glow Kids is a must-read for parents, prospective parents, educators and anyone interested in learning about how the screens we look at every day affect us." ―Dan's Papers"Every parent and teacher and those who work with youth should read this book to be informed about the downside of what many of us have seen as a tremendous advancement in civilization." ―New York Journal of Books"Groundbreaking...examines the detrimental effects of technology addiction on the developing brains of young children." ―The Fix"Kardaras’ eye-opening study is sure to spark discussions among parents and educators." ―Booklist"Kardaras reminds us that technology can insidiously and unpredictably turn against us. Glow Kids is a paradigm shifting, mind bending account of excess and tragedy that should serve as a clarion call to rethink our ever evolving relationship with advancing technology." ―Dr. Howard J. Shaffer, Associate Professor of Psychiatry, Harvard Medical School; Director, Division of Addiction, Cambridge Health Alliance"In this important new book Nick Kardaras draws our attention to a growing problem - the addiction many children are developing to digital media. Drawing on extensive research and his experience as a therapist, Karadas warns us of the dangers we are exposing many of our children to, and what can be done to address it. For parents, educators and anyone who wants to ensure that this generation of children will have the opportunity to grow up to become healthy adults, this book an invaluable resource and a wake up call about the risks they face when we allow unfettered access to 'screen time.'" ―Pedro A. Noguera, PhD, Distinguished Professor of Education at UCLA, former tenured professor at Harvard's School of Education and NYU's Steinhardt School of Education, author of City Schools and the American Dream and a regular commentator on educational issues on CNN, MSNBC and NPR"I love this book! It lays out for us the uncomfortable truth about the ways in which the economic interests of the tech industry are often at odds with the needs of our children. This is a must read for everyone." ―Hilarie Cash, Ph.D., Co-Founder and Executive Director of reSTART (first tech-addiction rehab in the U.S.); co-author Video Games and your Kids: How Parents Stay in Control "Read this book. Save our children's brains, now. Glow Kids is not a Chicken Little 'The sky is falling' squawk of senseless panic. It is a clearly stated, brain science and valid study-packed, well reasoned call to action against one of the most destructive threats to our children―and society―of all time. Every parent, educator, therapist, doctor, caregiver and legislator needs to read it and follow Dr. Kardaras's marching orders before we do any further damage to the brains of an entire generation." ―Paula Poundstone, comedian, author, Social Commentator, Screen-Free Kids Activist“In Glow Kids, Dr. Kardaras makes a compelling case that screens are the drug of the new millennium and that kids are being manipulated by companies that care more about profit than about our kids’ minds.” ―Toure, Cultural Critic, author, former co-host of MSNBCs The Cycle"Glow Kids uncovers the various players --both the obvious and not so obvious--contributing to the growing problem of tech addiction and screen-related mental health issues. With the rigor of an investigative journalist and the insight of an addiction specialist, Kardaras manages to make a complex and uncomfortable topic both palatable and accessible. A highly recommended read." ―Victoria Dunckley, MD, integrative child psychiatrist and author of Reset Your Child's Brain"The horrifying truth of digital media addictions...Dr. Nicholas Kardaras combines his clinical experience working with patients addicted to digital media, peer-reviewed research, and clinical acumen to compile a critical book all must read. The mental health of the current generation depends on what society does with this information in regards to digital media addictions and the ramifications to neurological development in children. The developmental trajectory of digital media addicted kids are dismal and affects millions of kids in the United States. We can no longer sit idle and must take action!" ―Commander Dr. Andrew Doan, M.D., Ph.D., Head, Dept. of Mental Health Addictions & Resilience Research, Department of the Navy/U.S. Pentagon, author, Hooked on Games

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About the Author

DR. NICHOLAS KARDARAS is one of the country’s foremost addiction experts and Executive Director of the Dunes―one of the world’s top rehabs. He is a Clinical Professor at Stony Brook Medicine, has taught neuropsychology at the doctoral-level, is the author of How Plato and Pythagoras Can Save Your Life (Conari, 2011), and is a frequent contributor to Psychology Today and Fox News.

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Product details

Hardcover: 288 pages

Publisher: St. Martin's Press (August 9, 2016)

Language: English

ISBN-10: 1250097991

ISBN-13: 978-1250097996

Product Dimensions:

6.4 x 1.1 x 9.6 inches

Shipping Weight: 1 pounds (View shipping rates and policies)

Average Customer Review:

4.6 out of 5 stars

123 customer reviews

Amazon Best Sellers Rank:

#225,331 in Books (See Top 100 in Books)

This book provides a thoughtful and in depth presentation of the problem we are all facing today as parents. If you had any doubt about whether your common sense observation is correct about the fact your kid could have a tech addiction; this book presents indisputable evidence that your gut feeling is correct.Dr. Kardaras presents an evidenced based case citing scientific study after scientific study to prove the point that we, as a society, are already deep inside the rabbit hole. We have been systemically and purposely deceived by sometimes well intentioned but oftentimes greedy group think corporate heads that placed tech into the hands of our young children.As a physician, and the father of three boys ages two through 11, I have seen first hand the addiction in my kids. The facts presented by Dr. Kardaras will hit you like a ton of bricks. THIS IS ADDICTION--100%It is not often that I read a passage in a book that literally stops me in my tracks and rocks me to my core. Again, as an MD, I've read 100's, if not 1000's of medical texts and articles. Don't get me wrong, you do not need any degree other than common sense to get the point of this book. It is all explained very well so that anyone will get it. But when he speaks of Little Johnny sitting in the corner with his iPad, seemingly in intense quiet concentration and focus. So much that one might say, "Look at how focused Little Johnny is, concentrating so hard on his game." But as Dr. Kardaras pointed out and I can concur from other medical research, Little Johnny 's brain is being damaged by the onslaught of hyper-stimulation. Although he looks so focused and concentrating, his ability to focus and concentrate is actually being destroyed by the hyper stimulation to his cerebral cortex.That was the passage that stopped me cold. How many times have I seen my own kids mesmerized in apparent concentration while their higher order brain centers were being bombarded with sequential rewards and temptations. I literally got sick to my stomach.The second part of the book presented a treatment plan. I implemented this in my life and successfully broke my kids addiction. I used the not well known "Restrictions" functions on their iPad and iPhone device and restricted everything. I confiscated all tech and sent them into painful withdrawal. 6 months later, I am happy to say my older one doesn't even remember or care if he has his phone or not, their grades have improved and although they think this is a punishment, which I keep telling them it's not; we are a much better off family unit.This book will change your life if you think you have kids that are addicted to their devices.Thanks Nick

After a three year crisis with my son, a divorce and me spiraling as a devoted parent, this book saved my sanity and helped me understand the underlying problem I had been facing with my young son. I had a beautiful sweet boy and after we entered public school and the tech world craze with computer games, school tech demands and more consumed us, I realized my problem was bigger than me. My son became addicted and the gaming was saturating every aspect of his social life. These video games are hurting our children, our communities - it's time to tame the compulsion and remember there are other things in life. I personally believe the gaming companies should be sued and held liable for criminally doping our children.

When I filed for a divorce some 4+ years ago, it was a very challenging time. My daughters at the time were 5 and 2, and there was a fundamental difference in outlook in terms of raising the girls. While at the core the girls are fully loved by me and their mother, right from wrong and foundational components are at polar opposite ends of the spectrum.I read voraciously, and I encourage the same of my now 9 and 6 year olds--and it's working... I order several books each month to keep up with their reading habits. They prefer the outdoors to the indoors, but they're still kids in 2017, and there is a grand attraction to the television, and iPads. For all I've done right, I know I've made some poor choices. By providing each of the girls with their very own iPads, I figured that I could limit their time and there would be no harm done. After all, they're climbing trees, building forts, riding bikes, walking the dogs, and reading when they're not with friends or at sporting events. This book is making me reconsider a lot of my choices, or at least recommit to a way of life that will benefit the girls in the long run.The book was recommended to me by my father--not only because I have daughters (he loves the way I raise my girls and keep them more interested in riding horses that playing Candy Crush), but because he has grandchildren who are also glued to a device literally at all times, and it breaks his heart. 50 pages in, he insisted my brother (has two boys same ages as my girls) and I buy it. I read it in a day. A lot of the book is common sense that ain't so common anymore, but the data-driven evidence and support of theories is hard to argue.Is technology bad? No, absolutely not. Is it dangerous? YES. I highly recommend this book to anybody, but particularly those parents out there who wonder if their kids are spending too much time playing video games, surfing the web, etc. It's never too late.

This book is mostly the evidence on the negative effects of electronic devices. Only one short chapter at the end on what to do about it, which could have been summed up in one sentence: Take all electronics away for 4-6 weeks entirely to reset the brain. Then what? Introduce back gradually? How much is healthy?

Every legislator who will ever vote on computers in the classroom should read this before a vote. Every parent should read it before allowing a child to use any computer, ipad, smart phone, etc. The facts are scary. It covers how the physical, mental, social, psychological, and probably more that I've forgotten, aspects of humanity are affected by the glow screen.

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